With the release of the iShuffle and MacMini yesterday, Apple tried to appeal to its toughest non-customers: PC users. On one hand, I think it could be really great for Apple to familiarize PC-native users to the OS platform, and get some of that Windows-based market share. On the other hand, why is a company that propogated its ability to "think different" begging for $ from the lame and aesthetically naive status quo? It's like if Democrats everywhere just started chasing after Republicans, trying to give them hugs.
All I'm saying is: mixed feelings. Now, on to the breakdowns...
Tagline: Smaller than a pack of gum and much more fun.
BLOGORELLI: uh, hold up there...I disagree with this wholey; has anyone ever REALLY tried to see how much fun you can have with bubble gum? Particularly Bubblicious Raspberry? i thought not. just for the record, the other taglines, "Enjoy uncertainty" and "Life is random" also address exactly the issues with daily existence that I almost have to be on Paxil to navigate
Specs: Flash memory-based MP3 player. $99 base price. No visual interface or control over playlist
Bonus: More accessories for "active" lifestyles (since we know that most of America is leading one of these) Now you can look geek at the gym wearing an arm band, neck strap, or belt clip
Tagline: The Most Affordable Mac Ever
BLOGORELLI: until next month, when they introduce the *new*, faster and cheaper MacMini, which is when this model will become the "second most affordable Mac ever"
Specs: Tiny (6.5" x 2") hard drive, does not come with any peripherals, $499 base, weighs only 2.9 pounds