Maybe it's just me (and probably, it IS) but is anyone else sensing a sort of odd "sex toy" overtone to Apple's marketing of its new Mighty Mouse?
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"...lets you move anywhere inside a document, without lifting a finger. And with touch-sensitive technology concealed under the seamless top shell, you get the programability of a four-button mouse in a single-button design. Click, roll, squeeze and scroll..."
(yea, baby. i don't even have to lift a finger? this sounds like my ideal scenario.)
"Spry and Mighty...
...Use it any way you work: Stick with single-button simplicity or click with multibutton efficiency."
(woo hoo. no tech-agra needed!)
"Get Around...
Time is round. Space is curved...Plenty of applications require you to do more than scroll up and down...Explore the farthest reaches of your files...with one hand tied behind your back (or holding a cup of coffee or typing). Mighty Mouse gives you room to roam."
(exactly. space is curved. tampon manufacturers seemed to have picked up on this marketing angle; why not apply it to computer accessories?)
"You’ll Really Click...
Touch-sensitive technology...detect[s] where you’re clicking...But the innovation doesn’t end there...force-sensing buttons on either side of Mighty Mouse that let you squeeze the mouse between your thumb and finger, activating Mac OS X Tiger Dashboard, Exposé or a whole host of other, customizable features — instantly."
(hmm. i usually only hope to 'clicking' with a potential date, but now i can extend my compatibility issues to my computer? excellent. and instantly too? perfect, because we all know that i possess the patience of a toddler.)
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I mean, I suppose all of those PC "multi-button" addicts out there are hot&bothered, but I'm lukewarm. I guess that I'm more of a simple, one button gal. Also, matte white? How do you clean that after an intense programming session? Heh heh...
Pass.



Little late on the comment for this one... but my office manager just brought over an fancy, shiny new box from our friends at Apple. Yes, a Mighty Mouse. I did not ask for one, but lo and behold, Santa came early this year. Sure, the all the project managers in the office just got brand a new Treo pda/phone/camera/first aid kit (what doesn't this thing do), but I'm lowly designer, so I'll be happy with my new Might Mouse. The little G-spot, I mean track ball, is tough to get a handle on, but its pretty frickin sweet.
Posted by: Ryan | Friday, 19 August 2005 at 08:42 AM
yeah, it's way over the top. I love my computer...but not that much!!!
Posted by: polish princess | Thursday, 04 August 2005 at 08:52 AM
I agree with you this time blogorelli!! But, I think its awesome. Apple has always marketed their products as sexy. We all know that's why at least 25% of Apple owners even have them. The mighty mouse is way hot though. If I had a desktop, I'd already have a mighty mouse. But, since I use my tiny little ibook on the sofa all the time, I don't really need a mouse. I might get one anyways though. :-) You did compare it to a sex toy right? Ha Ha!! Remind me to find you the comparison between Apple computers and gay dudes. ha ha ha!! You'll love it.
Posted by: Turbo D | Wednesday, 03 August 2005 at 11:56 PM
Wow, get your mind out of the gutter, you're crowding me...
Posted by: Xuli | Wednesday, 03 August 2005 at 06:46 PM
wow.... you're reaching a little there, blogorelli. i read this on apple.com this morning before you even posted and I didn't think anything sexual at all.
that's a bad sign, sister. we need to go out and meet some real live men before you hurt yourself.
ps... don't you dare go near my computer.
Posted by: dairy queen | Wednesday, 03 August 2005 at 12:15 PM