Now, I don't claim to be "with it" when the topic turns to presents for children. I only know one child, Sir Ivan, and well...he's nearly a boy (in size, anyway.) But the other day, while completing my Friday post-work ritual of reading the retail circulars for upcoming Sunday sales, I noticed what I predict will be the "cool/tech" toy for people to buy their friends' kids: IZ!
This odd, alien-esque creature "is the ultimate fusion of music and toy with a personality of his own."
Another source portray the toy as street: "What is IZ? It’s a hip hop interactive toy that creates and moves to it’s [six] own music. You push or twist the different parts of IZ and it creates a personal mix by picking a beat, rhythm and lead. The belly button controls seven beat tracks. The ears control 7 rhythms and 7 lead tracks. Your can control the tempo- speed up or slow down, or flick the flicker on his head to add a “scratch” to your tunes. The eyes move independently to the rhythm and lead tracks. IZ connects to your music source (any mp3 player) to play your tunes and you can add the above beats etc to the mix. IZ is poseable and can stand on any one of it’s three legs."
Whoa! Until that "three leg" part, I was pretty sure the description referred to Kelis. Still, odds are someone will figure out a dirty use for this thing (I'm betting green is corrupted first) and by next year the IZ will be serving time on W.A.T.C.H.'s ""10 Worst Toys" List.
If I knew someone that I wanted to drive insane through child gifting, I'd be heaving my $40 toward Zizzle Industries. As things stand, I gotta ask, "What the hell IZ the point of this thing?" or as Bobby more succintly put it: "My kid's gonna have a piece of string to play with...a piece of string and maybe a stick."
Here's to hoping it's a pointy one.