Salon.com has a fascinating article which profiles reporter Rebecca Mead's new book about matrimony, "One Perfect Day: The Selling of the American Wedding". A few interesting factoids:
- Last year, the average American ceremony cost $27,852; the average dress, $1,025
- Most brides (30 percent) plan their weddings for 7 to 12 months
- An average of 189 guests attends a wedding.
- Three styles define today's bride:
"Traditional princess bride" – a young woman with parents active in the planning and financing of a once-in-a-lifetime, fairy-talewedding
"Traditional independent bride" – financially independent, plans her own wedding, often with the help of the groom; blends tradition with her own style
"Nontraditional independent brides" – typically marries later or was married
(those last three courtesy of Hallmark)
Cho and I were just discussing "weddings as big business" this past week. We both have upcoming nuptials to attend, and we are continually stunned (her, as an eloper, and I, as a non-married) the extent to which a couple's "special day" is commercialized. I'm particularly shocked at how much these shingdigs cost -- $20,000+?!?! Reeeeaaally? It seems, in many ways, the whole affair..."from the diamond ring to the honeymoon -- were invented or co-opted by the wedding industry and neatly repackaged as established conventions."
It's almost wedding season, so...
FRIDAY MEME: Any good stories from past/upcoming weddings? Or, any opinions on the wedding industry and their manipulative marketing?
BLOGORELLI: I am very much looking forward to the upcoming season. The Prof and I are invited to 6 celebrations! As for any past stories, my Weddingpalooza of two years ago offered lots of good times...which can be found here, here, and here.
Have a great Memorial Day weekend!