"Ajummas are everywhere. You can spot them by their squat bodies, aggressive attitude and permed head of hair (the “pama”). Most fashionable 20-30 somethings would not be caught dead in such a hairstyle, but with the 80’s look coming back in style, we are beginning to see the ajumma force spread to the masses...Bada uses the ajumma force in an attempt to revamp her career with horrid 80’s fashions. Shin Eun-kyung also channels the ajumma in her to play the strong, single career woman who seduces a man in order to have a baby in the SBS drama Bad Couple."
Ajumma: (아주마) a married woman characterized by short permed hair and aggressive attitude
When I first moved to The Bean in 2001, I toured Brookline's beauty salons attempting to revive the body wave. Oddly, contemporary salons don't seem to give "perms" anymore. But with the "pama" en vogue in Asia, I predict it can't be long before the trend hits American shores...and my Little Orphan Annie follicular dreams come true.