Playing almost cruelly on Bostonians' largest shared weakness, the new (under construction) Apple store on Boylston street has put up a teaser façade that looks like looks like Fenway's Green Monster...
In other news from AppleInsider:
"Beginning this week, Mac Geniuses will be referred to as simply 'Geniuses,' Mac Specialist will similarly become 'Specialists,' and Business Consultants will be renamed 'Business Partners.'
In a move also aimed at better distinguishing the roles of each staffer, employee clothing will see the following changes: Specialists will now wear light blue t-shirts once worn by Concierges, who will now wear bright orange.
At the same time, Business Partners will reportedly take on a more professional appearance with dark blue, buttoned-down shirts with "Business" embroidered on the sleeve next to the Apple logo. Genius and Creative employees will continue to wear dark blue, while back-of-house staff will be clad in black."
Oh, puh-lease.
Luckily, most customers will remain lame ironic hipsters, or clueless middle-agers with paunches trying to get photos off their iPhones, like the one I was behind at the "Genius" (ahem) Bar earlier this week.
UPDATE!
The new Apple store on Boylston will open on May 16 AND is reportedly the largest one yet (by square footage.)
From Gizmodo:
"According to a store employee, it's a good thing Boylston Street is so big: Apple estimates 1,500-2000 customers/hour will visit — more than 10 times the 160/hour that the average store gets. It's something else inferiority-complex ravaged Bostonians can hold over New York."
Posted by: blogorelli | Tuesday, 06 May 2008 at 02:25 PM